The impact of sales promotion by 'Nike Golf' in Thailand on the Essay

The impact of sales promotion by Nike Golf in Thailand on the Strength of the provoker - Essay ExampleThe importance of footing in purchase decisions puts an emphasis on the relationship mingled with the price of a purchased token and its quality (Mesak, 1979).Among the most attention-grabbing is the sales promotion of Nike golf Thailand used for their number one wood and golf clubs. This was also the event Driver SQ series was introduced in 2006. The approach was to reduce the cost of the item in a short period of time. For demonstration, when the company promotes new product, which is done once both year, the price that kicks off at roughly four hundred dollars ($400) to six hundred dollars ($600), which is about 13, 000-20, 000 Thai baht will hold a price of just about $250 (approximately 8, 000 Thai Baht) six months later. Then towards the annihilate of the promotion, it will fasten to a price of $120 at the least, which is around 5, 000 Thai Baht.January 2002 came into the vastly agonistical golf club industry of $1.5 billion. Nike is relying on its sound brand image as well as its deep pockets to vie in commerce where companies are inclusive of rigorous technologies (Gabrielle et al, 2002) when golf became popular and demands start up to escalate. Companies subsequently changed mode of production to mass production by means of shifting production processes to china with the intention of decreasing the costs (Anderson, 2008). Owing to the formidable marketing strategy as well as the production mode which is being used by Nike golf in promoting their merchandise, items of Nike golf are near offered in all golf shops throughout the world. They are able to distribute merchandises through dealers on every country and that particular dealer ought to employ their own strategy or technique in advertise their products. Hence, the Thailand Nike golf sales promotion which is being applied for their SQ driver series is distinctive from other sales promo tion used by dealers from other countries