Web Accessibility: How Improving Online Communication for the Blind Aid

Many businesses struggle in todays sluggish economy. According to ShopperTraks National Retail Sales Estimate, aggregate retail sales for Christmas week 2010 dropped 4.1 percent and foot traffic in brick-and-mortar stores fell 6.1 percent (Christmas Week Retail Sales). To increase sales, companies must feel for new marketing ideas and r unconstipatedue streams. Two ideas atomic number 18 using net advertising and creating online storefronts click-and-mortar stores versus brick-and-mortar stores (Journal of Interactive Advertising 2002). Companies also target the massive luxuriate Boomer Generation to appeal to larger audiences. Businesses increase their meshing heraldic bearing effectively and efficiently by creating sites that appeal to the aging Baby Boomers and to every(prenominal) opticly impaired people. They create these sites by using Web accessibility.The full term visually impaired describes people reporting difficulty seeing eve while wearing corrective lenses as well as those who are blind, according to the American Foundation of the Blind (Facts and Figures). The World Health brass (WHO) divides vision into four categories normal vision, moderate visual impairment, severe visual impairment, and blindness. modest vision includes individuals having moderate visual impairment and severe visually impairment. The low vision category includes legally blind individuals the Braille lend defines a legally blind person as someone who fundamental vision acuity is 20/200 or less even with corrective lenses, such as glass or contact lenses. Low vision and blindness comprise the spectrum of visual impairment. The WHO states that glaucoma, cataracts, and uncorrected refractive errors, such as myopia and astigmatism, are the major causes of visual impairment worldwide. ... ...C/q/id/53349/t/2.Steinfeld, Charles. Understanding Click and Mortar E-Commerce Approaches A Conceptual Framework and explore Agenda. Journal of Interactive Advertising. 2.2. Spring 2002. Print.Tim Berners-Lee Bio. World Wide Web Consortium, 30 April 2010. Web. 10 April 2011. .United States. Census Bureau. Americans With Disabilities 2005. Washington GPO, 2008. Print.29 USC. Sec. 794d. 1998. Print. US Web Retail Sales to Reach $249 Bln by 14-Study. Reuters, 8 March 2010. Web. 7 April 2011. . Vision Loss Rate Expected to Double as Boomers Age. SeniorLiving, n.d. Web. 8 April 2011. .World Health Organization, April 2011. Web. 6 April 2011. .